A Branding Project Proposal is a document used to outline the design, production and implementation of a brand identity. It’s part of a comprehensive branding strategy that helps organizations create an effective and memorable identity. Every proposal should include a definition of the brand and the target audience, proposed visuals such as logos, colors, typefaces and images, messaging ideas that capture the company’s voice, and timelines for completion. The goal of a Branding Project Proposal is not only to create an eye-catching design, but also to build a strong foundation for a successful implementation.