Break Even Point Marketing is the practice of understanding a company’s financial stability and strategic goals in order to make decisions about marketing expenditures. It takes into account the cost of running a marketing campaign and predicting when profits will start to outweigh the costs associated with those campaigns. Essentially, it is the point at which the business has ‘broken even’ – where the income generated from sales meets and exceeds the costs invested in marketing activities. By accurately tracking KPIs (Key Performance Indicators) such as ROI (Return On Investment) and CPA (Cost Per Acquisition), businesses can ensure they reach break-even with their marketing campaigns without wasting valuable resources or time.