Due diligence is an important process in business that involves carefully reviewing all relevant information before making an important decision. It’s a thorough investigation of a potential investment or business transaction, used to ensure that the proposed deal is in the best interest of both parties involved. The due diligence process consists of four distinct steps: researching and analyzing data, conducting interviews, verifying facts, and reviewing documents. By taking the time to properly assess any opportunity before jumping in head-first, you can avoid costly missteps that may have a long-lasting negative impact on your organization.