Ecommerce traffic statistics refer to the number of people visiting an online store or other ecommerce platform. These metrics are important for understanding the effectiveness of a company’s online presence, as well as providing insight into customer behaviour. This information can be collected through various methods, such as web analytics tools and tracking codes. Tracking the number of visitors, the duration they spend on the site, and where they come from gives businesses valuable insight concerning sales patterns and trends. Knowing this data enables companies to make more informed decisions about marketing initiatives and website usability. Most importantly, ecommerce traffic statistics offer organizations the opportunity to tailor their services to better serve their customer base.