Company Assets refer to the resources that a business uses to generate profit and sustain its operations. These include tangible items like buildings, machinery, and equipment, as well as intangible ones such as copyrights, trademarks, patents, and goodwill. Proper management of these assets creates value for the company through increased efficiency and productivity. As such, businesses should make sure to track their assets closely and ensure their proper use and maintenance in order to maximize their potential.