Concert sponsorship is a type of corporate partnership where a company works with an event organizer, such as a music festival or concert series, to provide monetary support in return for advertising and promotion opportunities. The sponsor gets to leverage the visibility and credibility of an event in order to reach more potential customers, while the event organizers get needed funds to help make their show better. Concert sponsorship is a win-win – the sponsors benefit from increased exposure, the organizers gain the resources they need to put on unforgettable shows, and fans get access to great events!