Employee Retention is the deliberate strategy of keeping employees engaged and motivated in an organization or workplace. It focuses on how a company can maximize staff performance while investing resources to ensure they stay with the company in the long-term. This plays an important role in creating a positive working environment which leads to increased employee satisfaction, loyalty, and productivity. Employee retention strategies include incentives, training and development opportunities, work-life balance initiatives, and options for flexible working conditions. Employers should also offer strong career prospects to ensure their staff are encouraged and motivated to stay within the organization.