Cost Benefit Analysis (CBA) Product Management is a methodology used to evaluate the cost and benefit of any proposed product or service. It allows businesses to make informed decisions that can influence their bottom line in the long term. CBA Product Management involves considering all costs associated with developing, launching, and managing the product or service, including labor, materials, and other expenses. The benefit side of the equation includes anticipated sales, quantity discounts, marketing efforts, and estimated user values. Ultimately, CBA Product Management helps organizations determine if the potential returns from a given product are worth the investment.