CPG accounting is the practice of financial management and reporting for a company involved in consumer packaged goods (CPG) production. It includes the accurate tracking and analysis of inventory, sales and cost of goods sold, forecasting and budgeting, cash flow management, pricing strategy, and other components necessary to maximize profitability. However, it’s more than just crunching numbers – it also requires an eye toward understanding consumer behavior and market trends so that companies can make informed decisions when it comes to their product lines. By anticipating consumer needs and staying ahead of competitors, CPG accounting helps businesses stay ahead of the game.