CPQ stands for “Configure, Price, and Quote” and refers to software that helps streamline the sales process. It automates manual processes such as price checks, quoting, order management, and fulfillment. It also helps sellers configure complex products, services, or solutions quickly and accurately, providing customers with accurate pricing and quotes in real-time. CPQ systems are designed to support the rapid creation of custom proposals from multiple sources, allowing sales teams to generate customized offers faster and more efficiently than ever before.