An CRM Case is a term used in business to refer to an issue or problem that requires addressing. It can be internal or external and refers to any occurrence that requires attention from service providers, managers, or other organizational personnel. A case might be a customer complaint, a request for information, an inquiry about a product or service, or a report of an incident. The goal with CRM Cases is to ensure that all cases are addressed swiftly and effectively, providing customers with the help they need when they need it. By tracking and responding to cases, businesses can better understand their customers’ needs and create stronger relationships with them.