A CRM Proposal is a comprehensive document outlining the proposed implementation, design and ongoing management of customer relationship management (CRM) software for a business. It is used to persuade potential clients and stakeholders of the value, strategies, costs and objectives associated with a CRM system and its expected returns. It provides insights into the capabilities of existing and new software solutions, processes and technologies, as well as estimated timelines and project management best practices. A CRM Proposal typically includes information about customer segmentation, targeted marketing campaigns, customer analytics, automated customer service solutions and customer feedback mechanisms. By presenting all this data in an organized manner, businesses can make the case for their CRM initiatives and gain approval and support from senior executives.