Customer Relationship Management (CRM) is the practice of managing customer interactions with a company or product in order to enhance customer satisfaction. It focuses on utilizing technology and data to better understand customer preferences, find new potential customers, and maximize customer relationships as well as product and service sales. Business Process Management (BPM) is a system of activities, tools, and techniques that organizations use to manage, improve, and optimize their business processes. It helps to identify inefficiencies within operations, create new workflows, and reduces the risk of errors and costly delays. By using BPM, companies can automate mundane tasks, streamline communication between departments and stakeholders, increase customer satisfaction, and ultimately boost profits.