An Exclusive Marketing Agreement is a legal contract between two or more parties outlining their commitment to a long-term business partnership. With this agreement, one party agrees to act as the exclusive marketer of the other’s products or services. This means they will be responsible for introducing them to the public, increasing visibility and generating sales without having any direct competitors. Under an exclusive marketing agreement, both parties are empowered to take their partnership in whatever direction they deem best – making it an invaluable tool for businesses that want to expand their reach while forging closer relationships with their customers.