A customer workflow diagram is a visual representation of the steps and processes that customers go through when interacting with your business. It documents each step in detail, from a customer’s initial contact to their purchase and post-purchase follow-up. The workflow diagram maps out the path customers take when engaging with your products or services and helps you identify opportunities for improvement, streamlining, and optimization. By studying how customers interact with your business, you can better understand customer needs and expectations, both now and in the future, resulting in improved customer satisfaction and loyalty.