Data analysis in supply chain is the process of collecting, analyzing, and interpreting data to gain insightful information that can be used to improve processes and strategies within a supply chain. By leveraging data-driven insights, businesses are able to optimize their operations and make decisions that will help them streamline processes and maximize efficiency. By analyzing data points such as costs, customer behavior, trends in the industry, and profitability, organizations can create actionable plans that move their supply chain forward. Ultimately, data analysis in the supply chain helps businesses gain a competitive advantage by driving greater efficiency, cost savings, and increased profits.