Demand and Resource Management is the practice of using strategic planning to ensure that all resources are allocated in a way that meets both current and future demands. This includes assessing overall organizational needs, making sure there are enough resources to meet those needs, and then organizing and executing a plan to make sure all resources are utilized in an efficient and effective manner. It also involves staying on top of changes in the marketplace and responding accordingly in order to remain competitive. Ultimately, the goal is for a company to maximize its profits and minimize its losses through the proactive management of resources.