Demand Management and Forecasting is a business process that helps organizations plan for the future by predicting consumer demand. This process involves gathering data on consumer spending patterns, analyzing trends in the marketplace, and then projecting how much demand there will be for a particular product or service over a given period of time. It’s an essential part of any successful business strategy, as it provides an insight into the potential size of markets and helps inform strategic decision-making. By understanding consumer behaviour and forecasting accurately, businesses can effectively manage inventory levels and ensure their products are available to meet customer demand.