Financial forecasting is the process of using past data and trends to predict future moves in the financial markets. By analyzing economic conditions, global events, and other factors, businesses can make informed decisions about their investment strategies and overall success. With the help of financial forecasting, businesses can plan and budget effectively for upcoming expenses or unexpected events that may impact their bottom line. This helps them maximize profits, minimize risks, and become better equipped to handle unexpected changes in the market. Financial forecasting also allows businesses to analyze and identify opportunities for growth, enabling them to be agile in a rapidly changing world.