The fulfilment process is the term used to describe the sequence of activities that ensure customer orders are delivered on time and according to the customer’s expectations. It can be broken down into four primary steps: order entry, order processing, order management, and order delivery/fulfilment. Each step requires attention to detail and a commitment to ensuring that customers receive their orders as promised. In essence, it’s the process of taking orders from customers, fulfilling those orders, and providing a level of service that keeps them coming back for more.