Demand planning methods are techniques used to predict and plan for future customer demand. By leveraging data analytics, statistical analysis, and forecasting models, businesses can create accurate predictions of customer needs and develop strategies that aim to meet those needs. An effective demand planning method helps organisations balance the supply and demand equation in order to ensure the right quantity of resources is available at the right time. With an optimised demand planning method, organisations can reduce operational costs, increase customer satisfaction, and drive revenue growth.