Life-Time Value (LTV) Customer is a term used to describe customers whose longterm value to your business significantly outweighs the initial front-end cost of acquiring them. These types of customers make multiple purchases, bring in referrals, and provide positive feedback about your brand that helps to bring in new customers. A LTV customer can be the lifeblood of any business, providing stability and sustainability over the long-term. Investing in the acquisition and retention of these valuable customers will pay huge dividends for your business.