A list asset is an item, piece of information, or physical object that has intrinsic or exchange value to a company. An enterprise’s list assets might include customer databases, trademarks and trade secrets, intellectual property, financial holdings, and other resources. List assets provide companies with working capital and potential for growth, but these valuable items must be managed, tracked, and updated in order to reap the benefits they offer. Organizations that do not effectively manage their list assets are at risk of making bad decisions, damaging their reputation, or suffering financial losses. Managed correctly, list assets can give businesses a real competitive edge in the marketplace.