Income Statement Sales Revenue is an important aspect of any successful business. It’s the total amount of money made through selling goods and services, minus discounts, promotional items, and other adjustments. This number will appear on the company’s income statement and represents their total sales for a given period of time. Being able to accurately track this number is essential for assessing the financial performance of a business. In order to make sure you are capturing all relevant sales revenue, be sure to include shipping costs, taxes, commissions, and any other applicable fees. By taking the time to track your income statement sales revenue correctly, you can ensure that your business is running as efficiently and profitably as possible.