Indirect sales refer to any form of selling a product or service that does not involve direct contact with the consumer. This type of sales model can include retailers, distributors, wholesalers, and other third-party vendors. Put simply, indirect sales are when a company sells its products to another entity, who then resells those products to end customers. It’s an efficient way for companies to reach larger markets and even global ones, by utilizing a network of resellers who specialize in different geographical areas and customer segments. With the right strategy, indirect sales can be a cornerstone of your business growth.