An indirect sales channel refers to a network of intermediaries that help distribute goods and services to customers. This could include wholesalers, third-party retailers, distributors, resellers and even online marketplaces. Through the use of an indirect sales channel, companies are able to reach new markets and expand their customer base more quickly and efficiently than if they handled the distribution process themselves. By leveraging the resources of these intermediary organizations, businesses can ensure their products reach more customers in a timely and cost-effective manner.