Machine Learning and Predictive Modelling is a business process that uses data to create algorithms that can analyse large amounts of data, identify patterns, and make predictions about future outcomes. It is an incredibly powerful tool that helps businesses gain insights they may have otherwise missed. Businesses can use this data to better understand their customer base, market trends, and threats. By using Machine Learning and Predictive Modelling, businesses can gain an edge over their competitors and make more informed decisions that will lead to better outcomes.