Measuring Customer Lifetime Value (CLV) is the process of working out how much a customer is worth to your business over the long-term. It’s based on relationship metrics, such as profitability, customer loyalty and the amount of time they spend engaging with you. By having an accurate view of CLV, you can use it to make informed decisions about marketing strategies, product pricing, budget allocation and more. CLV can ultimately increase company revenue by targeting customers that offer the highest return!