Membership pricing models are a way for businesses to offer goods and services on a subscription basis, providing customers with access to those goods and services over a set period of time. This approach allows businesses to generate a steady revenue stream while still providing customers with the flexibility to adjust their commitment level up or down as needed. Companies typically offer tiered memberships that give customers different levels of access — and provide discounts as an incentive for customers to upgrade. Ultimately, membership pricing models are an effective way for businesses to increase their customer base and build customer loyalty.