Multi-Channel Order Management is an approach to managing orders across multiple sales channels, allowing businesses to take advantage of the diversity and breadth of the modern market. It enables businesses to provide customers with a unified, seamless shopping experience while maintaining visibility into orders and inventory levels. This ensures that customers have access to the most accurate information possible, no matter which channel they choose to shop from. It also gives business owners the ability to identify trends across channels and optimize pricing, promotions and customer service for maximum efficiency and profitability. By embracing multi-channel order management, companies can create a uniquely personal shopping experience for their customers.