Key Performance Indicators, or KPIs, are business metrics used to measure and monitor the success of an organization in achieving its short- and long-term goals. KPIs encompass a wide range of quantitative information sourced from various internal and external sources, including financial records, market share, customer feedback, lead generation, operational efficiency and more. By tracking these indicators over time and comparing them to industry benchmarks, businesses can gain valuable insights into their performance and inform strategic decision making. By having KPIs in place, companies can effectively identify areas of improvement, recognize opportunities, and set achievable targets that lead to measurable results.