Subscription plans are a useful business strategy for companies to attract and retain customers. They involve offering customers the ability to pay for services or products over a set period of time, usually on a monthly or yearly basis. Doing so allows businesses to collect recurring revenue that they can use to reinvest in the business while providing customers with the convenience and affordability of subscription-based services. With subscription plans, businesses can better understand their customer base, ensuring that customers always have access to the latest products and services. Ultimately, subscription plans are an efficient and effective way to bring in new customers and build loyalty with existing ones.