Predictive modelling algorithms are a set of mathematical equations and data analysis methods that allow businesses to predict how a customer will behave in the future. By analyzing past customer behavior, businesses can develop predictive models which allow them to make decisions based on what they think customers will do or purchase in the future. Predictive modelling algorithms are useful in helping businesses determine marketing strategies and managing customer relationships. Used correctly, they can help optimize business processes, improve profitability, and maximize customer satisfaction.