Product Launch Management is the process of planning and executing the introduction of a new product into the market. It involves all aspects of bringing a product to market, from concept to launch, including research, design, manufacturing, scheduling, budgeting, marketing, and distribution. As such, it requires a broad understanding of consumer needs, competitive landscape, and available resources. By taking a strategic approach to launching a new product, businesses can ensure that their product stands out in the marketplace and brings maximum value to consumers.