Valuation of Intangible Assets is a business term that refers to the process of assessing the economic value of an intangible asset, such as a brand or patent. The value of intangibles must be estimated in order for investors to make informed decisions regarding potential acquisitions and other future business arrangements. Valuations take into account factors such as market expectations, industry performance, cost of ownership and past sales. By using these metrics, companies can properly assess the potential benefits associated with tangible assets held by competitors or potential partners, helping them make better decisions when making investments.