Shift the Supply Curve (STSC) is a strategic business concept designed for companies to maximize their profits. By understanding how different elements can influence their supplies, businesses can adjust their supply curve in order to take advantage of opportunities and make more profit. To do this, organizations must consider supply chain factors such as pricing, demand dynamics, customer behavior, production technology, and market conditions. STSC involves looking at how each of these elements work together to affect the supply curve, and then intentionally shifting the curve to maximize profitability. Through this practice, companies can increase their revenues and ultimately reach their desired goals.