Shifting the supply curve is a business strategy employed by companies to increase sales and profits. It involves changing the relationship between demand and supply for a product or service. By decreasing the amount of supply available relative to the amount of demand, prices can be increased and more profit made. The goal of shifting the supply curve is to create an environment where customers are willing to pay a higher price for the same product or service than they would at other outlets. With careful planning and implementation, this strategy can result in increased sales and revenue growth.