Demand Signal Definition
In supply chain management, a demand signal is information that indicates customer demand for a product or service. This information can come from various sources, such as point-of-sale (POS) data, surveys, customer feedback, and market research.
Demand signals are used to forecast future demand and help organizations make decisions about production levels, inventory management, and marketing initiatives. By understanding customer demand trends, businesses can optimize their operations and better serve their customers.
