The official business definition of Purpose of Purchase is the intention behind a purchase decision. It is the reason why a customer chooses to buy a product or service, and it is an important factor in determining the success of a business. The purpose of purchase can be broken down into two main categories: functional and emotional. Functional purpose of purchase is the practical use of the product or service, such as for a specific task or to solve a problem. Emotional purpose of purchase is the feeling or emotion that a customer gets from the purchase, such as feeling secure, confident, or satisfied. Knowing the purpose of purchase is essential for businesses to understand their customers’ needs and to create products and services that meet those needs. It also helps businesses create effective marketing strategies and target the right customers.