Rapid Application Development (RAD) is a software development methodology that focuses on quickly delivering high-quality applications. It is an iterative approach that emphasizes rapid prototyping and rapid delivery of working software. RAD is designed to reduce the time and cost associated with traditional software development approaches. It is based on the idea that working software is the primary measure of progress. The goal of RAD is to quickly develop a minimum viable product (MVP) that can be used to test and validate assumptions about the market. This approach enables organizations to quickly respond to customer feedback and rapidly iterate on their product. RAD is also beneficial for organizations that need to quickly launch a product to market in order to stay competitive. By focusing on rapid delivery, RAD helps organizations get their product to market faster and more cost-effectively.