Contact Lifecycle Management (CLM) is an official business term that refers to the process of managing customer contacts throughout their entire lifecycle. This includes everything from the initial contact to post-purchase customer service. CLM helps organizations better understand their customers, improve customer experience, and build customer loyalty. It involves tracking customer data, managing customer relationships, and leveraging customer insights to inform marketing strategies. CLM also helps businesses to develop a better understanding of their customer base, enabling them to identify potential opportunities and better target their marketing efforts. Ultimately, CLM is a powerful tool for businesses to ensure that their customers have the best possible experience, resulting in improved customer loyalty and increased sales.