Public Relations (PR) and Public Opinion (PO) is something that is often discussed within the business world. PR is the practice of managing communication between a company and its publics, and PO is the public’s opinion of an organization or its activities. Both are intertwined and impact the success of a business. PR focuses on creating an image and reputation that is favorable to the public, while PO is an evaluation of how the public perceives the company. The most successful companies understand that both PR and PO are critical components to the success of their organization and must be balanced in order to be successful. PR and PO are both incredibly important for businesses as they can have a huge impact on the success of the company.