Gap is a term used to describe the difference between two variables in business—specifically, the difference between where you are and where you want to be. This gap can exist between a company’s current performance and its potential or desired performance, or between the successes or failures of different departments within an organization. At its core, gap analysis provides an opportunity for businesses to identify areas for improvement and understand how to best fill that gap. By defining the gap and taking actionable steps to close it, companies can maximize their potential and reach new heights of success.