Predictive modelling is the process of using statistical and machine learning methods to analyze existing data and create predictions about future outcomes. It’s a powerful tool for businesses of all sizes – from small startups to large corporations. With predictive modelling, companies can use historical data to make smarter decisions about their operations, plan for potential risks and opportunities, and identify new areas of growth. By understanding what has happened in the past, they can anticipate what will happen in the future – helping them stay ahead of the competition and maximize their profits.