Customer Relationship Management (CRM) software is used to facilitate and improve interactions with customers, clients, and other stakeholders. It helps manage customer data, nurture leads, track sales calls and emails, provide timely customer service, enhance marketing campaigns, measure performance against key metrics, and streamline collaboration across departments. All of these features are designed to give businesses useful insights into their client relationships so they can proactively respond and develop more successful strategies for relationship building. In short: CRM software makes it easier to identify, manage, and grow relationships with existing and potential customers.