Retail inventory is the stock of goods and products held in a retail business or outlet, typically with the purpose of selling them to customers. It encompasses everything from raw materials and finished products, stored in warehouses and storerooms, right through to point-of-sale displays and other related marketing material. A healthy retail inventory indicates a retailer has made wise choices in terms of product selection and holds the right amount of stock to meet customer demand. It can also influence the profitability of a business, helping to ensure it maximizes return on investment. When managed correctly, retail inventory can create an efficient, flexible and profitable supply chain.