Sales sheets are documents designed to provide an in-depth explanation of a product or service, and make a compelling case for why potential customers should choose it over the competition. They typically include all the key features, benefits, technical details, pricing information, and contact information needed to convince buyers to purchase. Sales sheets should be engaging and easy to understand – they should tell a story, highlight unique selling points, and explain why the product or service is so valuable. It’s all about making the customer feel empowered to make an informed decision and be comfortable with their purchase.