Ecommerce sales strategy is the process of defining and implementing a comprehensive plan to increase online sales and grow a company’s customer base. It includes researching the target customer, distinguishing unique selling points, setting pricing and promotion objectives, determining ideal channels and platforms for reaching customers, improving the user experience, optimizing checkout processes, and leveraging digital marketing tactics to drive more traffic and conversions. A successful ecommerce sales strategy requires careful research, planning, and coordination among all departments—from product design and development to marketing and customer service.