Workforce analytics is the use of data to develop insights that spur successful workforce management and more productive strategy decisions. By leveraging data from sources such as employee surveys, performance reviews, and HR metrics, companies can better understand their human capital needs and make informed decisions about how to manage them. With workforce analytics, organizations can identify areas for improvement, measure the effectiveness of initiatives, and calculate the return on investment of their efforts – all with the goal of maximizing their human resource investments in order to drive business growth.