What Does Ppv Mean?

Have you ever heard of PPV? Did you know that it is a popular advertising technique used by businesses? In this blog post, we will discuss what PPV stands for and how it can be beneficial for your business. We’ll also go over some different types of PPV ads and how they work. So, if you’re curious about PPV and want to learn more, then read on!

What is PPV?

Pay-per-view (PPV) is a type of event that customers can purchase to watch through their television providers. Customers pay a one-time fee to watch the PPV event. The most common type of PPV is boxing, but PPV events also include concerts, wrestling, and mixed martial arts.

The term “pay-per-view” is most often used in the United States, Canada, and Australia. In the United Kingdom and Ireland, similar events are usually called “Box Office” events.

What are the benefits of PPV?

There are many benefits of PPV advertising, including the ability to target a specific audience, the flexibility to choose your own budget, and the potential for high ROI.

When you use PPV advertising, you have the ability to target a specific audience. This means that you can show your ads to only those people who are most likely to be interested in what you have to say. This helps to ensure that your ad spend is going towards reaching people who are actually interested in your product or service, which can help to increase your ROI.

Flexibility is another key benefit of PPV advertising. When you use this type of advertising, you can set your own budget. This means that you can control how much you spend on each ad, and you can also adjust your budget as needed based on results. This flexibility gives you the ability to scale your campaigns up or down as needed, which can help to maximise your ROI.

Finally, PPV advertising has the potential for high ROI. Because you only pay when someone clicks on your ad, you can potentially get a lot of bang for your buck with this type of marketing. If done correctly,PPV advertising can be an extremely effective way to reach your target market and generate leads or sales.

What are the drawbacks of PPV?

There are several drawbacks to PPV advertising. First, it can be expensive. You may end up paying a lot for each click, especially if your target keywords are competitive. Second, PPV traffic is not always targeted. People may click on your ad because they’re interested in the offer, but they may not be interested in your product or service. Finally, PPV ads can be intrusive and annoying. Some people may feel like they’re being bombarded with ads when they see too many of them in a short period of time.

How does PPV work?

Pay Per View, or PPV, is a type of event that allows viewers to pay to watch it. The price is usually set by the broadcaster or content provider, and viewers can purchase access through their cable or satellite provider, or directly through an online streaming service. Once purchased, the viewer has a set amount of time to watch the event before it expires.

PPV events are typically live broadcasts of sporting events, concerts, or other one-time special events. They can also be pre-recorded events that are made available for purchase at a later date. Popular PPV providers include UFC Pay-Per-View and WWE Network.

When you purchase a PPV event, you are generally given two options: standard definition (SD) or high definition (HD). HD broadcasts are typically more expensive than SD broadcasts, but offer a sharper picture quality.

How to set up a PPV campaign

Pay-per-view (PPV) campaigns are a great way to generate leads and build your list. But if you’ve never run a PPV campaign before, the process can seem a bit daunting. In this article, we’ll walk you through everything you need to know to set up your first PPV campaign.

First, you’ll need to choose a PPV network. There are many options available, so do some research to find one that’s a good fit for your needs. Once you’ve selected a network, sign up for an account and create your first campaign.

Next, you’ll need to select the type of ad you want to run. There are many different options available, so be sure to choose one that’s closely related to your offer.

Once you’ve selected your ad type, it’s time to create your landing page. This is the page where people will land after they click on your ad. Make sure your landing page is relevant to your offer and includes a strong call-to-action.

Finally, it’s time to launch your campaign and start generating leads! Keep an eye on your results and make adjustments as needed. With a little trial and error, you’ll be running successful PPV campaigns in no time at all!


This article has provided an overview of what PPV means and the different ways it can be used. From advertising campaigns to pay-per-view events, PPV is an effective way for companies to make money through a variety of channels. With its versatility and wide range of applications, PPV is becoming increasingly popular as a tool for businesses large and small alike. Whether you are looking to market your products or services, host virtual events, or just want to monetize content, PPV may be the perfect solution.

Want to find out more about procurement?

Access more blogs, articles and FAQ's relating to procurement

Oboloo transparent

The smarter way to have full visibility & control of your suppliers


Feel free to contact us here. Our support team will get back to you as soon as possible

Oboloo transparent

The smarter way to have full visibility & control of your suppliers


Feel free to contact us here. Our support team will get back to you as soon as possible

© 2023 oboloo Limited. All rights reserved. Republication or redistribution of oboloo content, including by framing or similar means, is prohibited without the prior written consent of oboloo Limited. oboloo, Be Supplier Smart and the oboloo logo are registered trademarks of oboloo Limited and its affiliated companies. Trademark numbers: UK00003466421 & UK00003575938 Company Number 12420854. ICO Reference Number: ZA764971